Salming is today one of the world's largest brands for floorball, but is also large in handball and several other ball sports. The brand originated in hockey legend Börje Salming and was founded in 2001. Salming's products are for those who understand the importance of hard work and who do not come up with excuses-in true Börje Salming spirit. In 2021, Salming also entered the world of the paddle. What started with a highly appreciated paddle shoe has now grown into a complete paddle collection with ambassadors such as Antonette Andersson, Cayetano Rockfort and Gonzalo Rubio.